Local Media

Buying local media to reach San Francisco residents, while not necessarily difficult, does require a considerable amount of effort and planning - primarily in the area of research and creative execution.

In general, effective advertising results from:

* BUYING LEGITIMATE AND RECOGNIZED MEDIA

* REACHING "SEGMENTED" OR "QUALIFIED" AUDIENCES

* KEEPING THE MESSAGE APPROPRIATE TO THE MEDIUM

* GETTING GOOD NUMBERS (SHARES) FOR THE COST

* STANDING OUT FROM THE NOISE AND CLUTTER OF GENERAL ADVERTISING