In preparing this proposal, SFTV has made certain assumptions regarding your visitor-related advertising objectives.

These key assumptions are the desire to reach:

1. A sophisticated audience of upscale travelers who are actively pursuing something fun and interesting to do while visiting San Francisco and the Bay Area.

2. Travelers who are likely to visit the San Francisco area frequently.

3. Travelers who will be making many decisions daily regarding their dining, shopping and entertainment activities and the attractions they plan to visit.

4. A vast audience of "pleasure" travelers as well as "business" travelers.

5. A large number of Japanese, German and other European pleasure travelers.