From an advertiser's point of view, a "VISITOR" is "the" IDEAL CONSUMER...

Each day while in San Francisco, VISITORS spend large amounts of money in very specific and very predictable ways:

* SHOPPING

* DINING

* ENTERTAINMENT AND ATTRACTIONS

Significantly...VISITORS do not need to be motivated or convinced that they want or need to do these things.....

.... THAT'S WHY THEY'RE HERE!